How To Avoid Getting Stuck In Analysis Paralysis

Here’s some of the best advice I could ever give you…

The biggest mistake you can make as a new Affiliate Marketer is to get stuck in the learning acquisition mode.

But unfortunately, ‘Analysis Paralysis’ happens to most people who start with Affiliate Marketing.

According to Investopedia.com, ‘Analysis Paralysis’ occurs when an individual becomes so lost in the process of examining and evaluating various points of data that he or she is unable to make a decision with it.

If I had to make a bet, I would guess that 90% of you right now are making the same mistake right now.

You think that in order to start earning more, you need to go and start learning more.

In fact, a large percentage of people in our industry do the wrong things when they first start. Many are educating themselves TOO MUCH.

Don’t get me wrong – I value education— and I promote a lot of education products.

But too much learning is what causes “Analysis Paralysis.”

If you’re always stuck in knowledge acquisition mode, at some point time is just going to pass you by. You’re going to wake up six-months from now and you still haven’t made any money.

That’s when that negative voice starts talking in your head and you start thinking… “am I just wasting my time? Does this internet marketing stuff really work?”

By the way, this is a natural tendency we all have because of the school system.

Most of us are raised from children to think the answer is always to ‘learn more,’ and learn enough so we don’t make mistakes.

But the only way to become successful is to overcome the fear of failure, and start taking massive action.

The Best Advice I Could Give You, Is To Go and Start Making A Lot of Mistakes

The difference between success and failure, is failure. In other words, the people who make the most mistakes are the same ones who become the most successful.

So here’s what you need to go do right now.

First, find a great offer to promote. A simple product (digital or physical product, doesn’t matter), and become an affiliate.

Then, write a 3 line ad. Go find a platform you can place that ad on (eg. Facebook) and buy some clicks.

At the end of the day, it’s all about getting qualified people in front of the offers. That’s it.

It’s time to stop learning (procrastinating), and its time to start doing.

Do the things that actually bring in money—promoting your offers.

This is one of the biggest lessons you’ll learn in the new digital download, WiFi Millionaire.

Wi-Fi Millionaire clearly lays out your options for different home businesses, and gives you actionable tips and tools for getting more done (while having complete control over your schedule).

Before you know it, you’ll be using these productivity tips, filtering out distractions, and making more money in less time. In fact, some of the more experienced students are making thousands in only 30 minutes per day. Here are my results for the past seven days.

Also, you don’t need to be a computer genius or have any special training or skills to do this. All you need is a willingness to implement what you learn.

All This… For Less Than a Cup of Coffee

WiFi Millionaire only costs you $3… less than a cup of coffee at Starbucks.

But the real cost is not doing anything.

Claim your copy of Wi-Fi Millionaire NOW

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

The Best Vlogging Setup $200 Can Buy

As the Buggles so prophetically stated way back in 1979, video killed the radio star. In fact, the music video for this song is famously known as being the first music video to ever play on MTV a couple years later in 1981. And now, in the modern age of the Internet and following the continuing rise of social media and user-generated content, video has quickly ascended as the online star of its own.

And if you want to make money online, it’s not at all a bad idea to get into video yourself. Videos are fantastic for landing pages. Videos are terrific for social media. And vlogging is more popular than ever before. Thankfully, while more expensive equipment can certainly help to produce higher quality video, you don’t need to break the bank to make some pretty decent content.

Don’t forget that the Dot Com Pho videos only got started because John wanted to play with the Flip video camera. That has since evolved into Dot Com Lunch, plus the “Driving with John Chow” series. And you can pursue similar exploits to document your own adventures. Here are two setups that cost less than $200 to get started.

For Vlogging from Home Base

If you plan on shooting most of your videos from the comfort of your home, your office or your home office, it might be easiest if you take advantage of the computing power you already have on hand.

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Consistently one of the highest rated webcams on the market today is the Logitech C920 HD Pro Webcam ($67.99). It allows you to shoot in full HD 1080p and the video quality is actually very good, despite its really affordable price.

Since it is a webcam, you will need to connect it to either your desktop or your laptop computer, using whatever software you’d like to capture the image. This has the advantage of not having to transfer your video files to your computer, since they are already there. And yes, it is compatible with both Macs and Windows PCs.

The audio is only okay straight out of the C920, though, so it is worth your while to invest in a better dedicated microphone. One of the best options on a budget is the Blue Microphones iCE Condenser Microphone ($49.00). It’s shaped like a snowball and it’s a favorite among many podcasters. USB plug-and-play connectivity means there are no drivers needed either. And it comes with a simple tripod too.

For Vlogging on the Go

What if you want to take your video recording adventures on the road? Many people have turned to SLRs with external microphones (either shotgun or lavalier), but those kinds of setups can get expensive.

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A much more budget-oriented option is the Canon PowerShot ELPH 350 HS ($159.00). Don’t let its small size (and small price tag) deceive you. This little point-and-shoot is very popular among many vloggers who want a simple and compact video recording solution on the go.

It offers full HD 1080p video recording, 12x optical zoom, Wi-Fi and NFC, plus 20-megapixel stills for when you want to capture regular photos too. The video can be a little grainy under lower light conditions, but the quality is astounding at this price.

The on-board audio with the basic microphone can be perfectly usable. However, if you want to step it up a notch, you may be saddened to hear that the ELPH 350 HS (and others like it) does not support external microphones.

If you want better audio, you’ll need to invest in a separate audio recorder, like the highly-rated Zoom H1 Handy Portable Digital Recorder ($99.99). Together with the Canon, this does break the $200 budget I set forth for this article. However, it might be worth the extra money to you.

Vlogging for Fun and Profit

Even though you should definitely view these purchases as an investment and not just as an expense, many beginning vloggers might not be able to justify spending $1,000 or more on their first video recording setup.

With either of the options described above, you can get your feet wet and start to make money on YouTube right away. And when you’ve got more cash on hand, you can upgrade to fancier equipment and even better video.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

How to Improve Your Alexa Ranking in 30 Days or Less

Numbers don’t lie.

When it comes to the popularity and overall value of your business, it’s important to have a solid Alexa Ranking.

Why? It’s a common metric that potential business partners, investors, etc. will use to determine the state of your business.

They’ll use it to gauge your business’s health and whether it’s trending up or down.

The lower your Alexa Rank, the better, and vice versa.

This is why so many business owners agonize over their Alexa Rank and work tirelessly to improve it.

In this post, I’d like to discuss two key things.

First, I’d like to talk about the factors that Alexa assesses when determining rankings.

Second, I’d like to offer a tangible strategy you can use to improve your Alexa Ranking in 30 days or less.

Let’s hit it.

What’s an Alexa Rank?

Just to be sure we’re on the same page, allow me to formally define an Alexa Rank.

According to Avangate,

“It’s a ranking system set by alexa.com (a subsidiary of amazon.com) that audits and makes public the frequency of visits on various web sites.

Alexa’s support section clarifies matters even more by explaining how its traffic rankings are determined:

“Alexa’s traffic estimates and ranks are based on the browsing behavior of people in our global data panel which is a sample of all Internet users. Alexa’s Traffic Ranks are based on the traffic data provided by users in Alexa’s global data panel over a rolling 3 month period.”

Here’s what Google’s Alexa Rank looks like at number one:

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And here’s what Quick Sprout looks like at the moment:

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Not nearly as good as Google but solid nonetheless, considering the fact that the lowest ranked website is somewhere around 30 million.

Which factors does Alexa analyze?

Before we can formulate a game plan, it’s important to understand what Alexa is looking at when assigning a ranking to websites.

Fortunately, Alexa is very upfront about how its data is calculated.

According to the Alexa Blog, “Every day, Alexa estimates the average daily visitors and pageviews to every site over the past 3 months. The site with the highest combination of visitors and pageviews over the past 3 months is ranked #1.”

“The site with the least is ranked somewhere around 30 million. If no one in our measurement panel visited a site over the past 3 months there is no rank at all for that site.”

They also provide a couple of graphs to illustrate this:

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Of course, Google receives more traffic than any other site on the Internet.

It gets more daily visitors and pageviews, so it sits at the top of the mountain.

Alexa also points out the fact that the closer you get to the top of the plot, the harder it gets to move up a rank.

While it may be fairly easy for a site ranking 24,500,132 to move up to, say, 20 million, it’s significantly more difficult to climb from 50 to 40.

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The main takeaway is that it’s all about two key factors: (1) average daily visitors and (2) pageviews over the last three months.

That being said, here’s what you need to do in order to improve your Alexa Ranking quickly.

Certify your site metrics

If you don’t mind making a small investment, it’s a good idea to use Alexa’s Certified Site Metrics.

This will give you an Alexa Certified Code, which will directly measure your site’s traffic.

It offers several advantages:

You get a more accurate Alexa Rank
You have access to more in-depth analytics reports (there’s a private dashboard)
You can closely monitor your site’s performance
You also have the option of displaying unique visitors, pageviews, and ranks publicly

Here are the different pricing options:

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It’s also important to note that you get a free monthly SEO audit with the “Insight” plan and a full site audit with the “Advanced” plan every two weeks.

This is just something to keep in mind when choosing a plan.

Here’s a screenshot from Alexa support, explaining how to get your site certified:

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The bottom line is that certifying your site metrics gives you an advantage over other websites.

You can gain a clearer perspective on the health of your site and are equipped with tools to improve your ranking.

Produce epic content

Sorry if I sound like a broken record with the whole “epic content” thing.

But when you break it all down, it’s an essential component of online marketing on many levels.

I’m not going to bore you with all the gory details, but it’s extremely important to create A+ content that genuinely satisfies your audience.

Check out this guide I wrote on Neil Patel for pretty much everything you need to know on the subject.

This will be a necessity for boosting your Alexa Ranking.

Get quality backlinks

What are two critical factors that Google takes into account when assigning a ranking to your website?

Trust and authority. In fact, “Domain trust/authority represents 23.87% of Google’s ranking algorithm.”

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One of the most straightforward ways to increase your site’s trust/authority is to obtain quality inbound links.

You know the drill. They need to be from reputable, relevant websites.

I realize this is obviously easier said than done.

I wish it was as easy as putting out a few decent blog posts and having multiple big name publications chomping at the bit to link to you.

Of course, it’s a fairly arduous process.

But at the end of the day, it all goes back to creating great content.

In fact, I like to adhere to the 90/10 rule of link building, where “90% of your effort should go into creating great content, and 10% into link building.”

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And when it comes to the process of link building, there’s one technique that outshines all the rest: guest-posting.

Now, I’m not going to rehash what I’ve already written about this topic here. But you can learn the essentials from this guide on Quick Sprout.

If you can get even a few guest posts published on reputable websites, this should result in an improved Alexa Ranking within a month.

Analyze your competitors’ keywords

Here’s a question for you.

What’s your motivation behind wanting to improve your Alexa Ranking?

I bet it’s to have a better ranking than your primary competitors. Right?

Of course, you’ll want to outperform the competition. But how do you go about it?

One of the best ways to gain an edge with your Alexa Rank, and with SEO in general, is to analyze your competitors’ keywords.

You’ll want to know which keywords are bringing them the most traffic, generating backlinks, and so on.

Once you know which keywords are driving the bulk of traffic to their websites, you can optimize your site for those keywords and build momentum.

It’s like killing two birds with one stone. Not only will your Alexa Rank improve, your overall SEO rankings should improve as well.

But how can you analyze their keywords?

I recommend using Google’s Keyword Planner.

There are a lot of tools out there, but this is perhaps the most universal. Besides, Google is usually the go-to source for Internet data.

Here’s what you do.

Go to your Keyword Planner dashboard.

Click on “Search for new keywords using a phrase, website or category.”

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Under “Your landing page,” type in the URL of a competitor.

I’ll just use quicksprout.com as an example:

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Click on “Get Ideas” at the bottom, and your screen will be populated with a list of competitor keywords.

Here are just a handful that popped up from my search:

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The great thing about using the Keyword Planner is that you can instantly determine the volume of monthly searches and the level of competition for each keyword.

Creating better content that outperforms your competitors is a great way to gradually boost your SEO and at the same time improve your Alexa Rank.

But in order to see a significant improvement within 30 days, I would suggest first going after the “low hanging fruit,” meaning keywords with minimal competition and a lot of searches.

Focus on those initially for a surge in your ranking.

Conclusion

In many ways, your Alexa Rank directly affects the health and progress of your business.

It’s something that key stakeholders will often look at when determining whether or not your company is worth doing business with.

Therefore, achieving a favorable ranking (at least in the top 100,000) should be a priority.

If you follow this formula, I can pretty much guarantee that you will see at least a reasonable improvement fairly quickly.

However, if your site ranks really poorly, it may take awhile to get to the point where your business is attractive to stakeholders.

And because your Alexa Rank is such an important metric, I recommend making your efforts at improving it ongoing.

How big of a factor has your Alexa Ranking been in terms of business partnerships and opportunities?