Here’s some of the best advice I could ever give you…
The biggest mistake you can make as a new Affiliate Marketer is to get stuck in the learning acquisition mode.
But unfortunately, ‘Analysis Paralysis’ happens to most people who start with Affiliate Marketing.
According to Investopedia.com, ‘Analysis Paralysis’ occurs when an individual becomes so lost in the process of examining and evaluating various points of data that he or she is unable to make a decision with it.
If I had to make a bet, I would guess that 90% of you right now are making the same mistake right now.
You think that in order to start earning more, you need to go and start learning more.
In fact, a large percentage of people in our industry do the wrong things when they first start. Many are educating themselves TOO MUCH.
Don’t get me wrong – I value education— and I promote a lot of education products.
But too much learning is what causes “Analysis Paralysis.”
If you’re always stuck in knowledge acquisition mode, at some point time is just going to pass you by. You’re going to wake up six-months from now and you still haven’t made any money.
That’s when that negative voice starts talking in your head and you start thinking… “am I just wasting my time? Does this internet marketing stuff really work?”
By the way, this is a natural tendency we all have because of the school system.
Most of us are raised from children to think the answer is always to ‘learn more,’ and learn enough so we don’t make mistakes.
But the only way to become successful is to overcome the fear of failure, and start taking massive action.
The Best Advice I Could Give You, Is To Go and Start Making A Lot of Mistakes
The difference between success and failure, is failure. In other words, the people who make the most mistakes are the same ones who become the most successful.
So here’s what you need to go do right now.
First, find a great offer to promote. A simple product (digital or physical product, doesn’t matter), and become an affiliate.
Then, write a 3 line ad. Go find a platform you can place that ad on (eg. Facebook) and buy some clicks.
At the end of the day, it’s all about getting qualified people in front of the offers. That’s it.
It’s time to stop learning (procrastinating), and its time to start doing.
Do the things that actually bring in money—promoting your offers.
This is one of the biggest lessons you’ll learn in the new digital download, WiFi Millionaire.
Wi-Fi Millionaire clearly lays out your options for different home businesses, and gives you actionable tips and tools for getting more done (while having complete control over your schedule).
Before you know it, you’ll be using these productivity tips, filtering out distractions, and making more money in less time. In fact, some of the more experienced students are making thousands in only 30 minutes per day. Here are my results for the past seven days.
Also, you don’t need to be a computer genius or have any special training or skills to do this. All you need is a willingness to implement what you learn.
All This… For Less Than a Cup of Coffee
WiFi Millionaire only costs you $3… less than a cup of coffee at Starbucks.
But the real cost is not doing anything.
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Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!
As the Buggles so prophetically stated way back in 1979, video killed the radio star. In fact, the music video for this song is famously known as being the first music video to ever play on MTV a couple years later in 1981. And now, in the modern age of the Internet and following the continuing rise of social media and user-generated content, video has quickly ascended as the online star of its own.
And if you want to make money online, it’s not at all a bad idea to get into video yourself. Videos are fantastic for landing pages. Videos are terrific for social media. And vlogging is more popular than ever before. Thankfully, while more expensive equipment can certainly help to produce higher quality video, you don’t need to break the bank to make some pretty decent content.
Don’t forget that the Dot Com Pho videos only got started because John wanted to play with the Flip video camera. That has since evolved into Dot Com Lunch, plus the “Driving with John Chow” series. And you can pursue similar exploits to document your own adventures. Here are two setups that cost less than $200 to get started.
For Vlogging from Home Base
If you plan on shooting most of your videos from the comfort of your home, your office or your home office, it might be easiest if you take advantage of the computing power you already have on hand.
Consistently one of the highest rated webcams on the market today is the Logitech C920 HD Pro Webcam ($67.99). It allows you to shoot in full HD 1080p and the video quality is actually very good, despite its really affordable price.
Since it is a webcam, you will need to connect it to either your desktop or your laptop computer, using whatever software you’d like to capture the image. This has the advantage of not having to transfer your video files to your computer, since they are already there. And yes, it is compatible with both Macs and Windows PCs.
The audio is only okay straight out of the C920, though, so it is worth your while to invest in a better dedicated microphone. One of the best options on a budget is the Blue Microphones iCE Condenser Microphone ($49.00). It’s shaped like a snowball and it’s a favorite among many podcasters. USB plug-and-play connectivity means there are no drivers needed either. And it comes with a simple tripod too.
For Vlogging on the Go
What if you want to take your video recording adventures on the road? Many people have turned to SLRs with external microphones (either shotgun or lavalier), but those kinds of setups can get expensive.
A much more budget-oriented option is the Canon PowerShot ELPH 350 HS ($159.00). Don’t let its small size (and small price tag) deceive you. This little point-and-shoot is very popular among many vloggers who want a simple and compact video recording solution on the go.
It offers full HD 1080p video recording, 12x optical zoom, Wi-Fi and NFC, plus 20-megapixel stills for when you want to capture regular photos too. The video can be a little grainy under lower light conditions, but the quality is astounding at this price.
The on-board audio with the basic microphone can be perfectly usable. However, if you want to step it up a notch, you may be saddened to hear that the ELPH 350 HS (and others like it) does not support external microphones.
If you want better audio, you’ll need to invest in a separate audio recorder, like the highly-rated Zoom H1 Handy Portable Digital Recorder ($99.99). Together with the Canon, this does break the $200 budget I set forth for this article. However, it might be worth the extra money to you.
Vlogging for Fun and Profit
Even though you should definitely view these purchases as an investment and not just as an expense, many beginning vloggers might not be able to justify spending $1,000 or more on their first video recording setup.
With either of the options described above, you can get your feet wet and start to make money on YouTube right away. And when you’ve got more cash on hand, you can upgrade to fancier equipment and even better video.
Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!
Numbers don’t lie.
When it comes to the popularity and overall value of your business, it’s important to have a solid Alexa Ranking.
Why? It’s a common metric that potential business partners, investors, etc. will use to determine the state of your business.
They’ll use it to gauge your business’s health and whether it’s trending up or down.
The lower your Alexa Rank, the better, and vice versa.
This is why so many business owners agonize over their Alexa Rank and work tirelessly to improve it.
In this post, I’d like to discuss two key things.
First, I’d like to talk about the factors that Alexa assesses when determining rankings.
Second, I’d like to offer a tangible strategy you can use to improve your Alexa Ranking in 30 days or less.
Let’s hit it.
What’s an Alexa Rank?
Just to be sure we’re on the same page, allow me to formally define an Alexa Rank.
According to Avangate,
“It’s a ranking system set by alexa.com (a subsidiary of amazon.com) that audits and makes public the frequency of visits on various web sites.
Alexa’s support section clarifies matters even more by explaining how its traffic rankings are determined:
“Alexa’s traffic estimates and ranks are based on the browsing behavior of people in our global data panel which is a sample of all Internet users. Alexa’s Traffic Ranks are based on the traffic data provided by users in Alexa’s global data panel over a rolling 3 month period.”
Here’s what Google’s Alexa Rank looks like at number one:
And here’s what Quick Sprout looks like at the moment:
Not nearly as good as Google but solid nonetheless, considering the fact that the lowest ranked website is somewhere around 30 million.
Which factors does Alexa analyze?
Before we can formulate a game plan, it’s important to understand what Alexa is looking at when assigning a ranking to websites.
Fortunately, Alexa is very upfront about how its data is calculated.
According to the Alexa Blog, “Every day, Alexa estimates the average daily visitors and pageviews to every site over the past 3 months. The site with the highest combination of visitors and pageviews over the past 3 months is ranked #1.”
“The site with the least is ranked somewhere around 30 million. If no one in our measurement panel visited a site over the past 3 months there is no rank at all for that site.”
They also provide a couple of graphs to illustrate this:
Of course, Google receives more traffic than any other site on the Internet.
It gets more daily visitors and pageviews, so it sits at the top of the mountain.
Alexa also points out the fact that the closer you get to the top of the plot, the harder it gets to move up a rank.
While it may be fairly easy for a site ranking 24,500,132 to move up to, say, 20 million, it’s significantly more difficult to climb from 50 to 40.
The main takeaway is that it’s all about two key factors: (1) average daily visitors and (2) pageviews over the last three months.
That being said, here’s what you need to do in order to improve your Alexa Ranking quickly.
Certify your site metrics
If you don’t mind making a small investment, it’s a good idea to use Alexa’s Certified Site Metrics.
This will give you an Alexa Certified Code, which will directly measure your site’s traffic.
It offers several advantages:
You get a more accurate Alexa Rank
You have access to more in-depth analytics reports (there’s a private dashboard)
You can closely monitor your site’s performance
You also have the option of displaying unique visitors, pageviews, and ranks publicly
Here are the different pricing options:
It’s also important to note that you get a free monthly SEO audit with the “Insight” plan and a full site audit with the “Advanced” plan every two weeks.
This is just something to keep in mind when choosing a plan.
Here’s a screenshot from Alexa support, explaining how to get your site certified:
The bottom line is that certifying your site metrics gives you an advantage over other websites.
You can gain a clearer perspective on the health of your site and are equipped with tools to improve your ranking.
Produce epic content
Sorry if I sound like a broken record with the whole “epic content” thing.
But when you break it all down, it’s an essential component of online marketing on many levels.
I’m not going to bore you with all the gory details, but it’s extremely important to create A+ content that genuinely satisfies your audience.
Check out this guide I wrote on Neil Patel for pretty much everything you need to know on the subject.
This will be a necessity for boosting your Alexa Ranking.
Get quality backlinks
What are two critical factors that Google takes into account when assigning a ranking to your website?
Trust and authority. In fact, “Domain trust/authority represents 23.87% of Google’s ranking algorithm.”
One of the most straightforward ways to increase your site’s trust/authority is to obtain quality inbound links.
You know the drill. They need to be from reputable, relevant websites.
I realize this is obviously easier said than done.
I wish it was as easy as putting out a few decent blog posts and having multiple big name publications chomping at the bit to link to you.
Of course, it’s a fairly arduous process.
But at the end of the day, it all goes back to creating great content.
In fact, I like to adhere to the 90/10 rule of link building, where “90% of your effort should go into creating great content, and 10% into link building.”
And when it comes to the process of link building, there’s one technique that outshines all the rest: guest-posting.
Now, I’m not going to rehash what I’ve already written about this topic here. But you can learn the essentials from this guide on Quick Sprout.
If you can get even a few guest posts published on reputable websites, this should result in an improved Alexa Ranking within a month.
Analyze your competitors’ keywords
Here’s a question for you.
What’s your motivation behind wanting to improve your Alexa Ranking?
I bet it’s to have a better ranking than your primary competitors. Right?
Of course, you’ll want to outperform the competition. But how do you go about it?
One of the best ways to gain an edge with your Alexa Rank, and with SEO in general, is to analyze your competitors’ keywords.
You’ll want to know which keywords are bringing them the most traffic, generating backlinks, and so on.
Once you know which keywords are driving the bulk of traffic to their websites, you can optimize your site for those keywords and build momentum.
It’s like killing two birds with one stone. Not only will your Alexa Rank improve, your overall SEO rankings should improve as well.
But how can you analyze their keywords?
I recommend using Google’s Keyword Planner.
There are a lot of tools out there, but this is perhaps the most universal. Besides, Google is usually the go-to source for Internet data.
Here’s what you do.
Go to your Keyword Planner dashboard.
Click on “Search for new keywords using a phrase, website or category.”
Under “Your landing page,” type in the URL of a competitor.
I’ll just use quicksprout.com as an example:
Click on “Get Ideas” at the bottom, and your screen will be populated with a list of competitor keywords.
Here are just a handful that popped up from my search:
The great thing about using the Keyword Planner is that you can instantly determine the volume of monthly searches and the level of competition for each keyword.
Creating better content that outperforms your competitors is a great way to gradually boost your SEO and at the same time improve your Alexa Rank.
But in order to see a significant improvement within 30 days, I would suggest first going after the “low hanging fruit,” meaning keywords with minimal competition and a lot of searches.
Focus on those initially for a surge in your ranking.
In many ways, your Alexa Rank directly affects the health and progress of your business.
It’s something that key stakeholders will often look at when determining whether or not your company is worth doing business with.
Therefore, achieving a favorable ranking (at least in the top 100,000) should be a priority.
If you follow this formula, I can pretty much guarantee that you will see at least a reasonable improvement fairly quickly.
However, if your site ranks really poorly, it may take awhile to get to the point where your business is attractive to stakeholders.
And because your Alexa Rank is such an important metric, I recommend making your efforts at improving it ongoing.
How big of a factor has your Alexa Ranking been in terms of business partnerships and opportunities?
Not too many carry around a separate compact point-and-shoot camera anymore, because our smartphones are usually good enough for those spur of the moment pictures. In fact, when you look at devices like the Samsung Galaxy S7, they’re producing photos that are even better than many pocket cameras.
It would be unreasonable to think that our phones are ever going to completely replace larger and more fuller featured cameras — your mirrorless camera and DSLR are safe for now — but the best camera will always be the one you have with you. And you always have your phone close at hand. A big problem arises, though, when you start looking at the videos that your phone can shoot.
The Editing Variable
The quality may be decent enough and you have no problem sharing them on platforms like Instagram, but what if you want to edit those iPhone and Galaxy videos back on your computer? You really should be doing that before posting them to YouTube, cutting them for length, adding in titles, correcting the image, and whatever else you want to do. The problem is that unlike “real” cameras, smartphones produce videos with a variable frame rate, rather than a constant frame rate.
The even bigger problem is that the most common video editing software suites do not support variable frame rate. What ends up happening is that the audio and video get out of sync and it can be incredibly frustrating. I experienced this when I shot a hotel room tour in Montreal. I did what I could, but I knew there had to be a better way.
Before getting to the surprisingly simple fix, let me quickly explain this problem. Regular video editing software is designed to handle video at a constant frame rate. The number of frames per second stays the same throughout the video clip. However, variable frame rate video shot on an iPhone or other mobile device does not stick to the same frame rate throughout the clip. It might be 23fps here, 30fps here, and 28fps there. This really messes up what frame belongs to what portion of video.
Most people don’t recognize this, because common video player apps and programs (like VLC or Quicktime) can play variable frame rate video without a hitch. The frustration arises when trying to edit this video.
When the Handbrake Fails
In doing a search online, many people recommend some free software called Handbrake, which is available for Mac, Windows, and Ubuntu. Using this utility, you can convert variable frame rate video into constant frame rate video. However, I kept encountering some inexplicable error when I tried to use it in Windows 10. So, I kept looking… and I wasn’t alone. Many other people are just as frustrated as I am.
As it turns out, the solution was sitting under my nose this whole time. Open Broadcaster Software (OBS), the same program you can use to record a screencast, can also be used to fix your variable frame rate woes.
Once you have OBS installed (it’s also free), you simply set up a scene and adjust the settings. Set one of the input sources as your monitor or the media player window, adjusting the framing accordingly using the preview function. In the settings menu, define the resolution you want and make sure you set the frame rate to 30. It doesn’t say whether it’s variable or constant, but in my tests, it’s been reliable.
When you’re ready, start playing the video file from your smartphone in the media player program of your choice. I like VLC, but the built-in player in Windows 10 works fine too. Hit the “start recording” button in OBS and it’ll capture the video that’s being played, along with the audio. When you’re done, press the “stop recording” button. If you want, you can even set up a playlist in your media player, effectively amalgamating all your video clips into one larger “screencast” video recorded with OBS.
Every 30 Frames a Second
Here are the file properties for the original video recorded on my smartphone and for the video produced with OBS. You’ll notice the change in the frame rate, giving me the 30 frames per second that I desired. You’ll also notice the difference in the bit rate, which affects the quality of the video. I have it dialed down in OBS for streaming purposes, which also results in smaller file sizes, but you can dial it back up to preserve the higher quality too.
That’s it. Yes, it can still be cumbersome to edit videos you shot on your smartphone, but using your phone to shoot video is a great place to start if you’re not ready to invest in a larger, more expensive, and more professional video recording setup.
Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!
Okay that’s a bit extreme. In fact, there’s a lot that I enjoy about blogging—mainly connecting with you guys.
But what does suck is having to constantly come up with new ideas for blog posts.
It’s a grind that can be quite exhausting, especially if you’re simply coming up with ideas off the top of your head.
Research from The Content Marketing Institute found that “57% of B2B marketers say that producing content consistently is their biggest struggle.”
And the struggle is real.
If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining.
So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas.
Some have been home runs and some have been strikeouts.
But there are seven in particular I really like and want to share with you.
Using one or more of these tools will allow you to generate an infinite number of content ideas for your blog—without having to do any heavy lifting.
1. HubSpot’s Blog Topic Generator
This is one of my favorites for generating a handful of ideas quickly. Five to be exact.
I love it because it’s incredibly easy to use.
Literally within seconds, you’ll have five legitimate blog post titles at your fingertips.
All you have to do is enter up to three nouns in the search boxes:
In this case, let’s try “content marketing.” Here’s what happens:
Voila! I instantly get five viable blog topics.
If you want more, click “Try Again,” and it will take you back to the home screen.
From there, you can perform another search using the same keywords, or you can experiment with different keyword options.
I will say that HubSpot’s Blog Topic Generator isn’t ideal if you need to come up with dozens of ideas right out of the gate.
But it’s a great starting point.
You may have heard me mention BuzzSumo before.
I love this tool and have been using it to guide my content marketing efforts for a few years now.
It’s awesome because it does more than just provide you with content ideas. Much more!
It also does the following:
tells you the number of shares and social engagements content receives
identifies key sharers
shows you top trending content
In other words, you can quickly tell how well content is performing and what’s resonating the most with readers.
This information is helpful because it lets you know which angles to take with your blog and makes it easier to strike while the iron is hot when topics are peaking.
Here’s what happens when I search for “content marketing” on BuzzSumo:
Notice that it provides me with an in-depth glimpse of the content that’s crushing it at the moment.
More specifically, I can see the number of:
If you look to the right of this info, you’ll notice two more features: “View backlinks” and “View sharers.”
Both add a whole new dimension to the content prospecting process.
But let me give you a heads up.
The free version is fairly limited and won’t necessarily show you the big picture. You also can’t take advantage of all the features.
That’s why I recommend using the Pro version if you’ve got the budget.
As of early 2017, it costs $79 per month.
I know this may seem steep to some marketers, but it’s a worthwhile investment in my opinion.
This is basically a news aggregator that lets you know what’s happening online.
Alltop runs the gamut in terms of topics and covers everything from science and religion to photography and fashion. It’s all there.
Here’s what you see when you first land on the Alltop homepage:
It’s basically a hodgepodge of different content.
Skimming through the homepage may help you generate some ideas, depending on your niche.
But what I recommend is searching for a specific topic in the search box.
Here’s just a fraction of what I get when I search for “content marketing:”
Alltop displays five posts from relevant blogs, and you can simply browse through the list for ideas.
Or you can take it one step further and click on a specific blog and scan it individually.
I’ve found this to be helpful, and you can potentially find some epic new resources you haven’t been aware of before.
The bottom line is that you can usually come up with a ton of ideas in a short period of time.
You can also get a feel for overarching trends to gauge what’s popular at the moment.
Using this tool is simple.
Enter a keyword, and UberSuggest will supply you with dozens, and sometimes hundreds, of phrases that include your keyword.
Here’s a screenshot of what popped up when I used “content marketing” as a keyword:
It’s kind of like the Google Keyword Planner but more streamlined.
UberSuggest won’t provide you with info such as search volume, competition, etc., but it’s perfect for coming up with content ideas for your blog quickly.
Another cool feature is “Expand this keyword,” which you’ll see after clicking on a particular keyword.
Here’s what happens when I expand “content marketing strategy.”
Notice that it’s a more comprehensive list of keyword phrases based on “content marketing strategy.”
In theory, you can use one simple keyword to generate thousands of content ideas with UberSuggest.
5. Google Trends
I’m sure you’re at least somewhat familiar with Google Trends.
I use it for several marketing purposes, mainly to perform market research and determine interest in a particular topic.
But did you know that Google Trends can be used for generating content ideas as well?
Now let me say that this isn’t nearly as comprehensive as the previous tools I listed, but it definitely serves a purpose. Three to be exact.
Again, let’s use “content marketing” as an example.
First, you can browse through “Related topics” to see what’s popular.
This can help you identify other influential resources you may want to check out, which can potentially give you additional ideas.
Second, you can scan through “Related queries” to see which search queries are most popular on Google at the moment:
Third, you can use Google Trends to determine whether a topic is trending up or down.
Here’s what the interest in content marketing looks like at the moment:
When you put it all together, Google Trends can be quite handy for generating ideas.
6. Portent’s Content Idea Generator
If you’re looking for a super quick way to come up with a click-worthy blog title, look no further than this tool.
While it’s by no means as robust as, say, BuzzSumo, it works great for generating a title that your audience will eat up.
Here’s an example:
For more ideas, click the refresh button.
I like Portent’s Content Idea Generator because it’s an easy way to come up with cool and catchy titles.
It’s particularly good if you’re looking for a dash of humor.
7. Content Row’s Link Bait Title Generator
So here’s the deal with link bait.
It can potentially be detrimental to your marketing campaign.
I mean it may drive some initial traffic to your blog, but you’re likely to have a high bounce rate and a minimal number of return visitors if your content doesn’t actually measure up.
For that reason, I don’t recommend using titles purely intended for link bait without actually having high quality content.
That being said, Content Row’s Link Bait Title Generator is still a pretty awesome little tool to have.
The concept is simple. You enter a subject, and a handful of relevant link bait title ideas will appear.
Here’s what pops up when I enter “content marketing.”
Not too shabby.
This isn’t to say you’ll want to use every single idea this tool suggests, but you can definitely use it to streamline your brainstorming.
Most of the time, you can come up with some pretty catchy titles that will bring in considerable traffic.
Just make sure your content hits its mark.
I think we can all agree that coming up with fresh content ideas is a pain at times.
If you’ve been blogging for over a year, I’m sure you know what I’m talking about.
But fortunately, you don’t have to sit around brainstorming on your own, trying to come up with new ideas from scratch.
There are numerous tools available (many of which are free) that will assist you with this process and enable you to come up with pretty darn good ideas.
In fact, it’s tools like these that have enabled me to make continual progress and establish the audience that I have.
If you’re a serious blogger, I suggest at least checking out each of these seven tools and doing a little experimenting.
This should make it much easier to populate your blog with killer content without driving yourself crazy in the process.
Can you suggest any other tools for generating content ideas?
On this episode of Driving with John Chow, I give you a great branding tip that I used at the Supercharge Summit in Los Angeles. All the top marketers in the world use this tip to elevate their brand. You need to be doing the same. Watch the video find out what it is.
Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!
You don’t need me to tell you how potent content marketing is.
I could spout off a laundry list of stats, e.g., “conversion rates are nearly 6x higher for content marketing adopters than non-adopters” or “content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.”
You get it.
But the term “content marketing” is a wide umbrella, encompassing a nearly infinite number of strategies and variations.
What you really need to know is which content marketing tactics will get you legitimate results—which ones will boost your traffic and generate sustained leads.
In other words, which strategies are truly worth your time?
In this post, I’d like to discuss six key tactics I feel are most pertinent for content marketers in 2017.
More specifically, these tactics will give you 142% more traffic in six months.
Here we go.
1. Create multiple landing pages
I’m sure you have a landing page on your website.
But there’s absolutely no reason to stop at just one.
In today’s digital marketing world, customer segmentation is vital, and the one-size-fits-all approach just won’t cut it.
Take a look at this data from HubSpot, demonstrating the correlation between the quantity of landing pages and leads generated.
According to HubSpot, “While most companies don’t see an increase in leads when increasing their total number of landing pages from 1-5 to 6-10, companies do see a 55% increase in leads when increasing their number of landing pages from 10 to 15.”
Here’s the impact that multiple landing pages can have for both B2Bs and B2Cs:
The point I’m trying to make here is that the more landing pages you create, the more opportunities you have to rank for different keywords, generate more organic traffic, and ultimately increase conversions.
After all, leads are more likely to convert when they arrive on a landing page that’s fully customized to address their specific needs and concerns.
Now, I’m not saying you necessarily need to create 10 or more landing pages. That may be an overkill in some cases.
But what I am saying is that it’s smart to segment your audience and create an individual landing page for each specific customer type.
Here’s an example:
This approach is almost guaranteed to help you reel in more quality traffic.
2. Make infographics an integral part of your content formula
I feel a little bit like Captain Obvious by pointing out the impact of infographics.
But the bottom line is that this medium is your ticket to massive traffic.
It’s simple. Infographics get shared like crazy.
In fact, “Infographics are Liked and shared on social media 3x more than other content.”
Here are a few more stats that prove the traffic-generating potential of infographics:
They’re visual. They’re easy to follow. And they make it incredibly simple to digest complex information that would be difficult to consume in a traditional, text-based format.
Not to mention they’re fun.
There’s something inherently playful about infographics that makes people “eat ’em up.”
Just check out the number of shares this infographic from Copyblogger has gotten since the day it was published back in 2012:
I realize there are definitely newer, sexier content marketing tactics out there.
I also realize that interest in infographics has waned slightly over the past few years.
But they’re still one of the top forms of content in terms of traffic-generating potential.
That’s why I recommend making infographics a top priority this year.
Check out this post from neilpatel.com and this post from Quick Sprout to learn the essentials.
3. Create “cornerstone” blog posts
If you’ve been following any of my blogs for any length of time, you’ve probably noticed I like going big.
By this I mean that I:
create long-form posts (typically over 1,500 words)
include a lot of visuals
cover a lot of facts and details that others may not always touch on
In other words, I strive to provide my audience with as much value as possible.
Keep in mind I don’t always drive the ball out of the park with each blog post, but there’s a consistent level of depth I strive to achieve.
And this has been a big part of my success over the years.
This is why I can’t stress enough the importance of creating “cornerstone” blog posts, and not merely your average, run of the mill posts so common on the Internet.
In a post on Kissmetrics, I highlight just a few of the benefits of creating comprehensive, long-form content:
higher rankings in search engines
increased time on site
success in social media
a position of authority
One technique I’ve found useful for creating cornerstone content is to treat each blog post like a be-all and end-all guide.
Attack it with the intent of creating a definitive post that will answer nearly any question your audience may have.
Cover the entire spectrum.
I really recommend checking out this post I wrote on neilpatel.com to learn more about this process.
It also includes some concrete examples you can use to guide your efforts.
Now, of course, you probably won’t have the time to create five-plus posts like this each week (or even three).
That’s why I suggest at least considering scaling back your content and focusing on creating fewer but higher quality in-depth posts rather than churning out dozens mediocre ones.
4. Get cozy with video
Here are some quick stats from HubSpot regarding the state of live video.
“Cisco projects that global Internet traffic from videos will make up 80% of all Internet traffic by 2019.”
“4x as many consumers would prefer to watch a video about a product than read about it.”
“43% of consumers wanted to see more video content in 2016.”
No matter which way you slice it, a steady diet of video content is going to crank up your traffic.
This brings me to my next point.
5. Behold live video
I’d like to take it one step further and discuss a key video trend that’s catching on currently.
And that’s live video.
Platforms such as Facebook, Periscope, and YouTube offer live streaming, allowing your audience to watch your video content in real time.
In my opinion, live video is one of the top ways to increase engagement levels and bring a massive influx of traffic.
Here are some numbers to back this up:
“A significant number (50%) of marketers plan on using live video services, and 50% want to learn more about live video.”
“People spend 3x longer watching video which is live compared to video which is no longer live.”
“Facebook generates eight billion video views on average per day.”
I love this medium because it allows me to create an authentic, one-on-one-connection that’s nearly impossible to create otherwise.
It’s also cool because most live video services allow you to answer your viewers’ questions, giving you the opportunity to interact with them in a very personal way.
If you haven’t experimented with live video yet, I recommend giving it a shot.
It can push your traffic numbers off the chart.
Check out this post to learn how to use live video to build your personal brand.
6. Harness the power of content curation
At first thought, content curation might make you feel that you’re being lazy or maybe even unethical, as if you’re a poser who’s taking credit for the hard work of others.
But it’s not like that at all.
In fact, “only 5% of marketers worldwide never share other organization’s content, while nearly 1/3 share blogs, industry publications, or other resources on a daily basis.”
Content curation is an integral part of social media marketing, and almost every legitimate brand participates in it to some extent.
When you do it correctly, this practice can do the following:
boost your brand equity
establish you as a thought leader
bring in a steady stream of high quality traffic
More specifically, “41% of marketers that curate content indicate it has increased the number and/or quality of their sales-ready leads.”
The key is to curate content the right way.
By this I mean upholding rigorous quality standards and always ensuring that the content you select is relevant to your audience.
One person in particular who I feel crushes it at content curation is Brian Dean of Backlinko.
Just check out his definitive guide on link building.
Embedded within the guide are plenty of links to external resources that greatly enhance the content and provide additional insights.
Here’s what I mean:
Of course, this is just one example. There are plenty of other ways to go about it.
Just use your imagination.
In my opinion, all six of these content marketing tactics are incredibly useful for revving up your traffic.
They target your audience in different ways, and when used collectively, they can produce a traffic surge.
I’ve experimented with each one and have seen positive results. Collectively, they helped me increase my traffic by 142% in six months.
Be sure to work these into your 2017 content marketing plan.
Which specific content marketing tactic have you had the most success with?
With so much content online, you have to find a unique way to stand out. This means doing things differently than others and creating content that resonates with your readers. However, you’ve probably noticed that much of the content is similar and this has to do with niche related competition. It’s just hard to find a blogging environment that hasn’t been tapped into. You now have to either add certain elements to your content or do things that make you stand out compared to the rest of them. Over the last few months, I’ve tried different things and had different levels of success. I can honestly say I’ve learned a lot and will love to share it here with you. If you’re blogging to make money online, then it’s important to add these elements going forward so you can engage your readership, converting them into loyal readers and, therefore, profits.
Let’s get started…
Here’s something that shouldn’t be a shocker, especially if you’ve been writing content for some time. Images have been known to increase user engagement because they help make your content more understandable. For example, images help illustrate your point more quickly and for those who don’t speak English or speak English as a second language will be able to grasp the point better. The trick is to use images relevant to your content and it’s a good idea to keep your brand in mind. Every image should represent both your brand and the purpose of your content. Why is this so effective?
Well, people love content that solves a common problem and is right to the point. Using images is a great way to take content that is 2000 words+ and compress it into an illustration. If you’re like me and don’t have too much time, then you’re going to want to get information quickly so focus on images or even infographics.
Respect Your Readers
For people to love your content, you have to obviously create the best content online. You have to provide them with something that not available anywhere else. Once you accomplish this, you’re going to get a lot of feedback, both good and bad. You have to engage with your readers and provide your own feedback afterward so they know they’ve been acknowledged. For example, when you write emails and you get a reply, it’s a very gratifying feeling…right? The reason you feel this is because you know your email was accepted, read, and replied to afterward. It’s important you make sure you let your readers know you appreciate the time they’ve taken out to read your content. Next,
There are a few ways you can create content engaging enough for your readers and add elements that show a level of respect.
First, write in a different style by making content conversational and easy to understand. Think about what you like and what content you find engaging, then add those elements to your content. Keep content simple! Next, when someone leaves a comment or asks a question, it’s important you reply to them or even share the comment, giving it respect. Here’s something else, when someone leaves a comment, you can simply say “Thank You” because it’s gives the person a gratifying feeling. A simple “Thank You” statement is a great way to encourage people to come back and leave more comments. Next,
Always connect with people who find your content useful or even reach out to people in your own niche. This will increase engagement because reaching out shows that you respect the others’ experience and feedback. Look for something interesting they shared and comment on it, creating a mutual respect.
After 2 years, my first blog stopped attracting visitors and growth became stagnant. I knew I needed to change my strategy so I started to try different things. I invested money in fancy tools, increased social media engagement, etc., but nothing seemed to help. However, it’s only when I changed my posting schedule that my growth doubled within 6 months. How?
First, I was more occupied with writing content daily and NOT focusing on quality. Spacing out my posting schedule to every two weeks allowed me to spend more time researching and writing content. Before, my average posts were 1000 words, which didn’t give me enough room to go in-depth on my topic. I tweaked my posting frequency so I have enough time to go longer and research my competition, putting together something unique. Basically, my content was innovative and attracted more people.
The point is, if you want people to love your content, it’s important to create something special that they can’t find anywhere else. You need people in your niche to know that if they want the best information, they have to come to your blog. Without innovative content, you’re going to be like 80% of the other blogs in your niche. It’s important to tweak your posting frequency so you can research and write only the best content. If you’re NOT innovative, then you’re NOT going to have people love your content….it’s that simple!
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